Lead Creative Strategist | Visual Storytelling & Performance Design | Strategic Creative Direction

Contact

Belo Horizonte, Minas Gerais, Brazil **Portfolio / LinkedIn

Profile

My strategic approach combines emotional storytelling, data-driven insights, and design to deliver high-impact results. I have a proven track record of success, contributing to a 6x increase in revenue for a brand in just 3 months, as well as driving significant growth in engagement and conversions through digital campaigns.

My focus goes beyond increasing sales; it's about creating genuine connections and elevating your brand's visual positioning.

Work Experience

Creative Strategist

Nakar Digital

July 2022 – Present

• 5x Revenue Growth: Drove a 500% revenue increase for an e-commerce client within 3 months by co-creating design and performance strategies.
• Strategic Leadership: Transitioned from Design to Consultancy, leveraging Data Analysis and cross-functional KPIs to ensure lowest Customer Acquisition Cost (CAC) long-term.
• Provided strategic creative direction and consulting for key clients, ensuring high-level visual and content quality.

Sr. Visual Designer & Marketing Analyst

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